I’ve been following the folks over at Social Media London, from my old home town, for a while now enjoying their content, tweetchats and following their events via their hashtag #smlondon.
When they recently held their second #smlondon LIVE event, I followed closely and have curated some of the most important and interesting points:
1. Content Overload!
I read a ton of content and the experts agree that we are currently being bombarded with content, so much so that most of it goes un-shared.
https://twitter.com/jetpack/status/664370343390388224
2. What type of content works?
So, bearing that in mind, what type of content does grab our attention?
a. Long form content:
b. List posts
3. Email is still awesome
Marketers can sometimes forget that aside from social media, email marketing can be at least as, if not more, effective. And the stats back it up!
4. Pizza rules Instagram
On Instagram, pizza is king:
5. Brands can sometimes do ‘real-time marketing’ wrong – and admit it
When Pizza Express tweeted about calling the Royal Baby ‘Pizza’ they were called out for it. But they sound like they have learnt their lesson – a valuable one for all brands…
6. You don’t need all the resources in the world to be awesome at social media
The most surprising fact of all.
Everyone knows that Innocent have a great social media team (I often think of this gem from the iPhone 6 announcement), but how many people work on their social? I would have guessed 5? Maybe more…
Here’s the shocking answer:
They even sent me this great reply to that tweet:
Proof that you don’t need to have endless resources to be awesome at social media!
You can read more insights and see the slides from the event here.
Kudos to the #smlondon & LinkHumans team on a great event!!
If you have any comments, tweet me @danielcohen82 or fill in the box below!