During last night’s X Factor, there were 2 social media fails which remind us of 2 important rules:
1. Always re-read your posts before posting!
Trying to show support for Jack Walton, her act who had just performed, judge Mel B wanted to tweet to her followers to vote for him. Unfortunately for her, when writing her act’s Twitter handle, she tweeted out the handle of her act who left last week – Jake Quickenden!
She tried to cover it up…
But in the end, it didn’t help as Jack was voted out of the competition.
REMEMBER: Always re-read your posts before posting!
2. Don’t forget the basics!
When the Harvester restaurant chain got a mention in last week’s show, all the viewers knew that they would feature this week as Simon Cowell had dinner with one of his contestants – Stevi Ritchie. Their team had a week to prepare for this amazing PR opp, but failed with a basic error:
Yup, the most basic of Twitter errors. HUGE PR opportunity wasted…
REMEMBER: Don’t forget the basics!
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